Culture • Craft • Legacy
We preserve stories in thread
Indian mythology, wildlife and your own memories — embroidered thread by thread in our studio and worn as modern streetwear.
Shop by craft
T-Shirts & Hoodies
Embroidery Wall Art
Photo Embroidery
Logo Embroidery
Embroidery Patches
Photo & logo embroidery
Stitch your story
Turn a wedding photo, your pet or your café logo into an heirloom. You approve a digital proof before a single stitch is made.
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Upload your photo
Pick a size and format — frame, hoop, tee or hoodie — and add your photo or logo.
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Approve your proof
Within 48 hours we send a digital preview on WhatsApp. One revision is free.
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Delivered to your door
Stitched on our machines, checked by hand and shipped across India in 7–12 days.
Featured story · सेतु
Ram Setu — the bridge built from faith
Stone by stone, the vanar sena built a bridge to Lanka on nothing but devotion. Each stone carried Shri Ram's name and floated. Our oval scene stitches that moment in turquoise water, saffron sky and the bridge taking shape.
It is the first design we ever made, and still the one people stop us on the street to ask about.
Hand-finished ✦ Machine-stitched in-house ✦ Made to order ✦ Stories in thread ✦
Mythology drop
Krishna on Kaliya — Back-Embroidered Hoodie
Krishna on Kaliya — Back-Embroidered Hoodie
@cheer.atelier
Watch the machines at work
Every design gets a stitching reel. Follow along on Instagram to see new pieces come off the hoop.
- Stitched in-house Every piece made in our studio
- Secure payment UPI, cards, net banking
- Easy size exchange Within 10 days on ready designs
- India-wide delivery Free over ₹1,499